WebAR is Web-based augmented reality. At the same time, some people think of apps when they hear "augmented reality," but it's much broader than that. It can be anything presented within the context of a web browser, whether it's images, videos, text, or even games.
WebAR uses web browsers to present information about physical objects such as buildings, landmarks, businesses, etc., along with additional digital elements, like photos, video, maps, directions, reviews, and more. This technology allows consumers to interact with the physical world around them while simultaneously viewing virtual data overlaid onto the scene.
Augmented reality is changing how we interact with our world. But it requires specialized hardware to see the experience. With this AR technology, you don't need special glasses -- just a standard computer screen. As a result, we are making augmented reality accessible to everyone and allowing developers to build unique applications.
For example, imagine walking into a restaurant where you're greeted with a menu, pictures of food items, and a short description of each dish. You could also view an interactive map showing how far away the restaurant is from home. In addition, you may want to learn more about a particular item on the menu. For example, hover over the image of the burger and see a pop-up window containing more detailed information about the burger, including nutritional facts, ingredients, and price.
WebAR can enhance virtually any retail store, office building, museum, or public space. For instance, imagine walking into a hotel lobby and instantly receiving information about nearby attractions, local weather conditions, and even showroom floor plans. Or you could take a look inside a house before buying one. With augmented reality, you can do just that.
WebAR allows brands to deliver branded content to consumers via the Internet. Its unique value proposition lies in the fact that it enables marketers to engage customers in ways that are both highly effective and highly enjoyable. The core concept behind this technology is that people want to interact with brands. However, most traditional advertising methods don't allow for this type of interaction because they're either too intrusive or aren't very entertaining. In contrast, webAR provides a way for brands to offer their products and services while still allowing customers to choose whether or not to participate. As a result, companies have the opportunity to build stronger relationships with their customers without having to sacrifice effectiveness. As a result, marketers have several critical advantages over traditional digital advertising:
The key differentiator for WebAR is its ability to enrich customers’ lives by adding value beyond the initial interaction. Brands can use web-based augmented reality to provide information, entertainment, education, and even sales opportunities. In addition, with the ability to personalize each message, delivers a richer, more memorable customer experience that drives greater loyalty and repeat purchases.
In addition to delivering rich media such as videos, images, animations, and interactive games, WebAR provides a way to engage consumers in ways that traditional advertising cannot. This includes providing a “distraction-free” experience where the consumer chooses what to see rather than sit through a commercial.
When you want to create interactive experiences for websites, mobile apps, social media, outdoor events, and email newsletters. These virtual experiences can drive traffic to your site, increase engagement, and generate leads. You can also use it to share content across multiple channels. Whether you want to increase engagement or enhance your audiences experience and make a lasting, memorable impression, WebAR checks all the boxes.