WebAR for Marketing Campaigns

Experience

Boost Engagement With Augmented Reality Through WebAR

Powerful Interactive Tool

WebAR Experiences

What is WebAR?

WebAR is Web-based augmented reality. At the same time, some people think of apps when they hear "augmented reality," but it's much broader than that. It can be anything presented within the context of a web browser, whether it's images, videos, text, or even games.
WebAR uses web browsers to present information about physical objects such as buildings, landmarks, businesses, etc., along with additional digital elements, like photos, video, maps, directions, reviews, and more. This technology allows consumers to interact with the physical world around them while simultaneously viewing virtual data overlaid onto the scene.

Why WebAR?

Augmented reality is changing how we interact with our world. But it requires specialized hardware to see the experience. With this AR technology, you don't need special glasses -- just a standard computer screen. As a result, we are making augmented reality accessible to everyone and allowing developers to build unique applications.
WebAR uses HTML5 APIs to enable real-time interaction with 3D objects displayed in the browser. You can use JavaScript to detect where the user looks at the screen and respond accordingly. For example, you could change the color of a virtual object based on the user's gaze. Or you could make the object move toward the center of the viewport.
For example, imagine walking into a restaurant where you're greeted with a menu, pictures of food items, and a short description of each dish. You could also view an interactive map showing how far away the restaurant is from home. In addition, you may want to learn more about a particular item on the menu. For example, hover over the image of the burger and see a pop-up window containing more detailed information about the burger, including nutritional facts, ingredients, and price.
WebAR can enhance virtually any retail store, office building, museum, or public space. For instance, imagine walking into a hotel lobby and instantly receiving information about nearby attractions, local weather conditions, and even showroom floor plans. Or you could take a look inside a house before buying one. With augmented reality, you can do just that.
WebAR doesn't necessarily require an app. Instead, it can be delivered via HTML5, CSS3, and JavaScript. As a result, there are many ways to deliver AR experiences to end users, including mobile sites, desktop applications, or even native apps

How Does WebAR Benefit Brands?

WebAR allows brands to deliver branded content to consumers via the Internet. Its unique value proposition lies in the fact that it enables marketers to engage customers in ways that are both highly effective and highly enjoyable. The core concept behind this technology is that people want to interact with brands. However, most traditional advertising methods don't allow for this type of interaction because they're either too intrusive or aren't very entertaining. In contrast, webAR provides a way for brands to offer their products and services while still allowing customers to choose whether or not to participate. As a result, companies have the opportunity to build stronger relationships with their customers without having to sacrifice effectiveness. As a result, marketers have several critical advantages over traditional digital advertising:

It delivers high levels of engagement.
It creates memorable moments for customers.
It helps businesses connect with their target audience in meaningful ways.

The key differentiator for WebAR is its ability to enrich customers’ lives by adding value beyond the initial interaction. Brands can use web-based augmented reality to provide information, entertainment, education, and even sales opportunities. In addition, with the ability to personalize each message, delivers a richer, more memorable customer experience that drives greater loyalty and repeat purchases.

In addition to delivering rich media such as videos, images, animations, and interactive games, WebAR provides a way to engage consumers in ways that traditional advertising cannot. This includes providing a “distraction-free” experience where the consumer chooses what to see rather than sit through a commercial.

WebAR Features

Create immersive experiences for your customers by adding 3D effects and animations.
Turn your outdoor advertising into interactive games and challenges.
Bring your products to life through augmented reality.
Activate web AR using your images, logos, or branding.